After optimizing 50+ landing pages for Bihar businesses, we have identified 20 checks that consistently lift conversion rates.
**Above the fold:**
1. Headline states the single benefit
2. Subheadline adds clarity
3. Hero image shows the outcome
4. CTA button is above the fold
5. CTA uses action-oriented text
**Trust signals:**
6. Testimonials visible without scrolling
7. Client logos or numbers
8. Money-back guarantee if applicable
9. Security badges for payment
10. Real address and phone number
**Speed & UX:**
11. Page loads under 2 seconds
12. Mobile-first design
13. Form has 3 fields max
14. Progress bar for multi-step
15. Thank-you page has next step
**Copy:**
16. Avoids jargon
17. Addresses the pain point
18. Uses "you" more than "we"
19. Social proof throughout
20. Single clear CTA per page
Apply these and watch your conversions grow.